Discover Laufey's captivating blend of music and beauty, from her iconic Guggenheim performance to her evolving partnership with Valentino Beauty in 2025.
On a rainy Wednesday in August 2023, Laufey transformed New York's iconic Guggenheim Museum into a stage of pure magic, surprising patrons and fans alike with an impromptu pop-up performance. Dressed in a sleek black gown with a matching hair bow and frosty baby blue eyeshadow, she serenaded the crowd with tracks from her then-new album, "A Matter of Time." The air buzzed with excitement as her soulful voice echoed through the spiral halls, a moment that felt both intimate and grand. Little did anyone know, this wasn't just a concert—it was the prelude to something bigger. As fans left, Laufey stayed behind, filming her "Clockwork" video amidst the museum's architectural splendor, featuring dancers from the New York City Ballet. This night marked the dawn of her partnership with Valentino Beauty, a collaboration that has since blossomed into a defining element of her artistic identity by 2025. Looking back, it's clear how this event set the stage for her current reign in music and beauty, blending elegance with raw emotion.
Fast forward to today, and Laufey's journey feels like a dream unfolding. That Guggenheim performance wasn't just a one-off; it was a catalyst. In the video shoot, she wore a stunning crochet gown paired with a silver cap, her makeup shimmering under the lights—a vision crafted by her trusted artist, Carolina Dali-Trites. "I am so honored to have an iconic brand such as Valentino Beauty work with me on this special shoot," Laufey had shared exclusively back then, aligning with their timeless aesthetic. Now, in 2025, that partnership has evolved, influencing her red-carpet looks and new album releases, proving that beauty and artistry are forever intertwined. The museum's curves seemed to dance with her music, creating a sonic ethos that still resonates. 🎶
For the live performance, Dali-Trites focused on that ethereal baby blue eyeshadow—which, surprisingly, was an eyeliner trick. She started with Colorgraph Eyeliner in Rockstud Noir, tracing a fine line at the lash roots and adding a delicate wing. Then, Silver Spark liner brightened the inner corners and brow bone, while Baby Blue swept over the lids and lower lash line. A few coats of black mascara sealed the deal, giving Laufey that wide-eyed, dreamy gaze. The skin? Glowing and fresh, thanks to Very Valentino 24-Hour Wear Foundation and Concealer, with Eye2Cheek Blush in Sweet Rebel for a rosy flush. Lips got a warm brown base from Spike Valentino Buttery Matte Lipstick in Couture in the Streets, topped with Spike Disco Balm in Extra Pink for shine. As a final touch, V-Lighter highlighter mixed into body moisturizer created an all-over radiance. This look wasn't just makeup; it was a statement of confidence that Laufey carries into her 2025 endeavors. 💄
:max_bytes(150000):strip_icc():format(webp)/Untitled-71-98c5067eaf9346e58e3f43e93282bdff.png)
In the "Clockwork" video, the vibe shifted to a shimmery twist on her signature winged liner. Dali-Trites kept the glowing base but amped up the drama. Brows were defined with the Brow Trio in Brown, and Rockstud Noir liner was precision-winged using a Valentino brush. Silver Spark liner popped in the inner corners, with black mascara completing the eyes. For lips, the same matte lipstick served as a base, softened by Spike Disco Balm in Rose in the Woods. This transformation highlighted Laufey's versatility—from live performer to video star—showcasing how Valentino Beauty's products adapt to her evolving style. By 2025, this approach has inspired countless fans, with social media flooded by tutorials recreating her looks. The Guggenheim backdrop, with its swirling design, mirrored the fluidity of her music, making the shoot unforgettable. Reflecting on it now, Laufey often says that night taught her the power of spontaneity in art. ✨
:max_bytes(150000):strip_icc():format(webp)/GettyImages-2230010199-e55d8dd1ead84461ab4aa1a053804670.jpg)
Two years later, the impact is undeniable. Laufey's partnership with Valentino Beauty has grown, influencing her latest projects and even her 2025 world tour visuals. She's embraced a bolder, more experimental beauty ethos, while staying true to that Guggenheim elegance. Fans still rave about how the event blended music, dance, and makeup into one cohesive story. It's a testament to how small moments can spark big changes. As she puts it, "That night was about capturing time—through music, through beauty." And in 2025, with her career soaring, it's clear that clockwork never stops ticking. 🕰️
:max_bytes(150000):strip_icc():format(webp)/GettyImages-2230010147-0f2afc5bdc374f8aa4d12c6a9ece660a.jpg)
Now, let's dive into some common curiosities about this iconic night.
Frequently Asked Questions
- Q: What made Laufey's Guggenheim performance so special in 2023?
A: It was a surprise pop-up event where she performed songs from "A Matter of Time" and filmed the "Clockwork" video, featuring NYC Ballet dancers and marking her new partnership with Valentino Beauty—all in one magical evening.
- Q: How did Laufey's makeup for the performance differ from the video shoot?
A: For the live show, Carolina Dali-Trites used baby blue eyeliner for a frosty eyeshadow effect with a fresh, glowy base. In the video, she switched to a shimmery winged liner with softer lips, keeping the radiant skin but adding more drama.
- Q: What Valentino Beauty products were key to Laufey's looks?
A: Key items included Colorgraph Eyeliners (Rockstud Noir, Silver Spark, Baby Blue), Very Valentino Foundation and Concealer, Eye2Cheek Blush, Spike Lipstick, and V-Lighter highlighter—all chosen for their elegance and durability.
- Q: How has this event influenced Laufey's career by 2025?
A: It launched her long-term collaboration with Valentino Beauty, inspiring her current beauty line contributions and shaping the aesthetic of her recent albums and tours, making her a style icon in the music world. 😊
- Q: Can fans still see elements of that night in Laufey's 2025 work?
A: Absolutely! Her music videos often reference the Guggenheim's architectural beauty, and she frequently incorporates similar makeup techniques, proving that timeless elegance never fades.