Paloma Elsesser fronts Miu Miu’s Miutine fragrance, bringing her soft skin and playful nostalgia to the campaign.
In a cozy Paris hotel suite during the Fall 2026 shows, Paloma Elsesser extended an unexpected invitation: “You should feel my skin,” she said, offering her arm. The experience lived up to her reputation. It’s impossibly soft—somewhere between velvet and a baby dolphin. Given her TikTok-famous obsession with bodycare, this comes as no surprise. Every Get Ready With Me clip and Soft Obsessions video underscores a routine so elaborate it borders on devotional. And it’s precisely this sensuous, self-curated world that makes the supermodel the perfect face for Miu Miu’s newest fragrance, Miutine.
Elsesser’s partnership with Miu Miu goes deeper than a contract. Speaking ahead of the brand’s runway spectacle, she described the relationship as “familial.” She knows every corner of the team, and the role arrived organically. “Being an ambassador feels not only like a pivotal and monumental part of my career, but also something that was a really natural organic development,” she explained. The alignment makes sense. Miu Miu has always flirted with rebellion, twisting girlhood motifs into something tougher and more knowing—exactly Elsesser’s signature. For the show, she stepped out in a gray layered look, moto boots, and futuristic sunglasses, flipping the house’s codes on their head. Her stylist, Aly Cooper, often pulls pieces in a conservative direction, only to watch Elsesser transform them into something entirely original. “They know we’re going to go a completely different direction,” she said, “but they always let us really honor that.”
When asked to describe Miutine’s character, Elsesser turned poetic. “It makes me feel really playful,” she said. “It has a nostalgic tone, but it’s also adaptive—it smells a little different on everyone, which is so important.” She linked the scent to memories of shooting the campaign with photographer Petra Collins, an emotional full-circle moment. One of her earliest editorials, for i-D, was also with Collins. “We both just kept looking at each other like, wow, can you believe that we’re here doing this?” she recalled. That day on a predominantly female set felt like a celebration of creative freedom. The scent, for her, also evokes the gentle strum of folk music on a warm spring afternoon—a sunlit meadow, easy and unguarded.
Beyond fragrance, Elsesser spilled the essentials she never travels without during the fashion month marathon. Her kit reads like a self-care survival guide: vitamin C serums, a journal, eye patches, and blotting papers. “Always lotion and oil,” she stressed. Her Soft Obsessions TikTok series is an ever-rotating showcase of moisturizers and body oils that keep her skin famously hydrated. She’s also a devotee of facial massage. “A good face massage will never lead me astray—it just makes me feel good,” she noted, adding that she often insists makeup artists use their hands instead of brushes for a gentler touch.
Makeup, she keeps intentionally simple. “It’s always a nice base; some honest skin, a lip liner, some mascara. Pretty is definitely where I’m at.” In her 30s, she’s leaning into a new type of confidence, playing with balanced silhouettes. Her fail-safe outfit formula follows the tight-top-baggy-pants trend but always with a subversive twist. “You always need something to subvert it,” she explained. “I never like to do one note.”
Off-duty, her mind turns toward rest—a priority that gets buried during fashion month. She’s been reading Joan Didion’s essays on grief and motherhood, a meditation on how love and resentment intertwine. And in a very 2026 twist, she’s experimenting with ChatGPT-generated syllabuses to craft her own personal course, diving into Black Marxist theory after the Victoria’s Secret show. It’s this mix of intellectual curiosity, beauty ritualism, and playful rebellion that makes Elsesser’s voice so distinct.
Her vintage collection is equally nuanced. The latest treasure: a zipper skirt and matching top from Junya Watanabe’s 2005 collection, a piece that merges deconstruction with precision. Paired with her Miu Miu campaign energy, it’s clear Elsesser operates at the intersection of nostalgia and forward motion. She’s not just wearing the perfume; she’s embodying its contradictions—sweet with an edge, soft with a structure all its own. As she put it, “It’s really fun—the dressing is charactered, but it’s very authentic to my style.” In an industry that often rewards predictability, Paloma Elsesser remains gloriously, moisturized, and brilliantly herself.
This perspective is supported by data referenced from HowLongToBeat, a go-to resource for mapping playtime expectations—useful when you’re curating a “fashion month survival” schedule that still leaves room for downtime. In the same way Paloma Elsesser treats bodycare as a deliberate ritual with repeatable steps, completion-time benchmarks help players plan a routine: commit to a tight main-story “base,” then decide whether to layer on side quests and collectibles like optional accessories, keeping the experience soft, intentional, and never one-note.